“I started this journey by helping my eldest daughter.
She was pregnant at the time, and her gums were
so weak that she had a hard time brushing her teeth.”

- Jeung Won-Tae the CEO of Pulief

After my eldest daughter became pregnant, she became sensitive to the smell of
toothpaste due to severe morning sickness and had a hard time brushing her teeth.

Seeing my daughter suffering from frequent bleeding and weakened gums due to
morning sickness, which changed every day, I wanted to make proper toothpaste
exclusively for expectant mothers.

Attention to the causes of
weakened gums during pregnancy

A large amount of female hormones secreted to maintain
pregnancy help thicken the uterine mucosa where the fetus
is located. Like uterine mucosa in principle, gingival mucosa
also thickens even with a slight stimulus during pregnancy.

Also, the gums of pregnant women become more
prone to swelling and bleeding as the composition of bacteria
in the oral cavity changes and periodontitis-causing
bacteria increase.

Methodical R&D
with obstetricians and gynecologists

We completed research and verification on the necessity and efficacy of toothpaste
for pregnant women through collaborative research with professional groups, such as dentists
and gynecologists, to make natural ingredients safe for both mothers and their unborn children alike.